Psychographic segmentation considers consumers

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Reference no: EM132183926

1. A successful positioning strategy could be based on

A. defendability.

B. uniqueness.

C. stability.

D. measurability.

2. what three customer attributes are AIO inventories designed to reveal?

A. Age, involvement, and oversaturation

B. Activities, interests, and opinions

C. Access, intuition, and ownership

D. Aspiration, inspiration, and orientation

3. Psychographic segmentation considers consumers'

A. lifestyles.

B. income.

C. usage rate.

D. nationality

Reference no: EM132183926

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