Provide some basis for product positioning-differentiation

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1. Are the criticisms these authors make about the article 4 author’s contention that shareholders are now just passive important beneficiaries valid as to tangible property? Why or why not? Valid as to intangible property? Why or why not?

2. How would a brand name like Kodak, Disney, or Coca Cola create customer value and provide some basis for product positioning and differentiation?

A MINIMUM OF 150 WORDS,

3. Provide an explanation and overview of different types and purposes of public, private and voluntary organisations. Discuss the size, scope and legal structures of these different types of organisations. Analyse how the structure, size and scope of these different organisations link to their business objectives, including their product and the services they offer.

Reference no: EM132191048

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