Provide profile of research providers for chosen institution

Assignment Help Marketing Management
Reference no: EM131048467 , Length: word count:2500

International Marketing - Business Report

The following instructions provide additional information about the requirements of this task:

i. A dedicated business report workshop will be held as part of the course. Attending this workshop will provide the necessary information to complete this assessment item.

ii. The expected word count is 2500 (+/- 10%). The word count excludes: Executive Summary, Table of Contents, Charts/Diagrams, Tables and References. Appendices are not required for this report, though you will not be penalised for their inclusion.

iii. All references must be in English and accessible via the library database or internet. Sources can be either academic journal papers or industry publications with a majority from the last 6 years (i.e. the years 2010 to 2015). A minimum of 20 references is required.

iv. The report MUST be submitted via SafeAssign. Please ensure that you have completed the online assignment submission declaration form. Your report will not be marked if this form has not been completed.

v. You are also required to submit the report by 5pm on Friday, 20 May(end of Week 11).

vi. The report should follow the format of the BRW tool as outlined on the course website. A clear structure will also be provided in the Business Report workshop.

A Research Hub:

Understanding the motivations of Industry & Government when seeking researchers

Griffith University is a public research university based in South-East Queensland. Ranked in the top 5 percent of institutions globally, Griffith University has a leading role as a quality provider of higher education in the Asia-Pacific. The university has a strong reputation for innovative teaching and excellent research.

E-Research Services, a department of Griffith University, is looking to provide opportunities for academics to connect with external stakeholders seeking to undertake research projects. The primary aim is to upgrade and provide a user-friendly online research hub (currently known as the Scholars Hub). The following three stakeholders have been identified as key research purchasers: Horticulture Innovation Australia (formerly HAL), Australian Centre for International Agriculture Research (ACIAR) and the Franchise Council of Australia (FCA).

The brief:

1. You are the International Marketing Research officer for this project. You have been asked to prepare a business report for your Project Director to inform the project in the first phase. E-Research Services is trying to understand the international research purchaser market for external research projects in terms of their motivational segment.

2. Your task is to conduct secondary research ONLY on the specific motivational segment of one (from a choice of three) external research purchasers' requirements (e.g. expression of interest (EOI) processes), and review the current offering from 2 x Australian G8 Universities and 2 x leading universities from China (Beijing or Shanghai) and/or the United States in terms of competition for university research providers. Your report is required to address the specific elements of:

•The ‘External Research Purchaser' motivational segment (for example, the Rural Industries Research & Development Corporation). Consider the requirements of the motivational segment relevant to your external research purchaser. How will this determine what the external research purchaser is looking for when approaching universities?

• Include key statistics and data for your chosen research provider from a wide range of relevant and recent sources; these do not need to relate specifically to the organisation. Some examples will be provided during the associated workshop (recording). 7005IBA Task Brief

•An overview of the current competitive research hub offerings from your four chosen tertiary universities. Consider how other universities use Google analytics to ensure easier access for research purchasers (research purchasers primarily look for research providers online).

3. The outcome of your report should provide a profile of research providers for your chosen institution. Consider the relative strengths of the competitive offerings provided by your chosen tertiary institutions. Use this information to determine 3-5 recommendations for Griffith University's E-Research services. One of these recommendations should provide a new name for the research hub (currently Scholars Hub). A full list of references must also be provided.

2500 words.

20 harvard reference.

Reference no: EM131048467

Questions Cloud

How global climate changes impact the soil organic matter : How global climate changes impact the soil organic matter? How do roots absorb elements from soil? What are the mechanisms of transferring elements from soil to plants?
Write a marketing plan for the launch into australian market : Write a marketing plan for the launch into the Australian market of your chosen product. The plan should include an assessment of the Australian business environment; marketing plan objectives; a situation analysis; a Marketing Mix outline and imp..
The department of transportation reports : Lost baggage. The Department of Transportation reports that about 1 of every 208 passengers on domestic flights of the 18 largest U.S. airlines files a report of mishandled baggage.
The total number of invoices studied : Unpaid invoices. The controller's office of a corporation is concerned that invoices that remain unpaid after 30 days are damaging relations with vendors. To assess the magnitude of the problem, a manager searches payment records for invoices that..
Provide profile of research providers for chosen institution : 7005IBA Task Brief - 2016. The outcome of your report should provide a profile of research providers for your chosen institution. Consider the relative strengths of the competitive offerings provided by your chosen tertiary institutions
Calculated from the last two weeks of data recorded : Setting up a p chart. After inspecting Figure 27.16, you decide to monitor the next four weeks' absenteeism rates using a center line and control limits calculated from the last two weeks of data recorded in Table 27.8. Find  for these 10 days an..
What was the rationale for pace of international expansion : What was the rationale for the pace of international expansion and for the particular sales offices (and web channels) that were opened
Information systems design and development for accountants : BUACC5937: Information Systems Design and Development for Accountants - complete an online MYOB practice set that will count towards the overall assessment mark for this unit. Through the completion of a one month accounting cycle for a fictional b..
Mounting-hole distances : Mounting-hole distances, continued. The record sheet in Figure 27.10 gives the specifications as 0.6054  0.0010 inch. That's 54  10 as the data are coded on the record sheet. Assuming that the distance varies Normally from meter to meter, about wha..

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Explain how the internet changed consumer behaviour

Explain how the Internet Changed Consumer Behaviour and Has the Internet changed the way consumers think and behave

  Determine at least three advantages and disadvantages of

identify at least three advantages and disadvantages of reducing project scope to accelerate a project. discuss what

  Which tactic is most effective and why

Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Which tactic is most effective and why

  Explain super it bid and won a job from the city

Explain Super IT bid and won a job from the City to upgrade the Iowa's Department's financial system

  Explain marketing and the managerial process

Explain Marketing and The managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives

  Do you price your products similarly across the world

Lets assume the US economy continues to limp along with its 1-4th year of stagnation. Do you price your products similarly across the world

  Write paper about the patterns observed concerning your data

Write a three-paragraph paper about the patterns observed concerning your data. Does a particular type of consumer fit in a particular rung in the ladder

  Evaluate the most effective advertising medium

Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium

  The sales strategy consists of a summary

One purpose of this assignment is for me to review your understanding of the sales situation and offer suggestions to ensure that you are well-prepared to complete a sales pitch.

  What are the models of consumers in terms of economic view

What are the models of consumers in terms of an economic view, a passive view, a cognitive view, and an emotional view

  What are responsibilities of the moderator of a focus group

Visit the Gallup organization's web site at www.gallup.com. What survey methods have been used by Gallup in some of the recent surveys posted at this site? Why were these survey methods selected?

  State the unique aspects of managing human resources hr in

select a health care organization for which you would like to work or for which you currently work. assume you have

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd