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Phil Green, the CEO of Emblem Hotels, was wondering how to differentiate among three different types of accommodations offered under the Emblem flag in order to attract the appropriate type of client for each. Deluxe was meant for business travellers, Express aimed to provide inexpensive accommodation for families on holiday, while Royal provided high quality services for wealthy international travellers. Phil felt the revenues could be increased if clients and potential clients understood these distinctions better. Keen to develop a strategy to eliminate brand confusion, he conducted a customer survey of those who had used each type of facility. Most customers were unaware of the differences. Many complained about the age of the buildings and the poor maintenance. The quality of service was rated poor too. Furthermore, rumour was spreading that a name change was likely and franchise owners were becoming angry. Phil realized he needed to understand how the different classifications would be important to the different customers then he could develop a marketing strategy. He also recognized that unless the franchise owners cooperated his plans would never reach fruition.For the above case
(a) identify the problem,
(b) develop a conceptual framework,
(c) develop a theoretical framework. Check your answer on the Web page for this chapter.
Two construction contracts are to be randomly assigned to one or more of three firms: I, II, and III. Any firm may receive both contracts. If each contract will yield a profit of $90,000 for the firm, find the expected profit for firm I. If firms ..
A group of department store buyers viewed a new line of dresses and gave their opinions of them. The results are below: Because the largest number (47) indicated the new line is outstanding, the head designer thinks that this is a mandate to go in..
The researcher then records the level of activity for each child during a 30 minute session on the playground. Is this an experimental or a correlation study? Explain your answer.
with any statistical model we assess the fit. does the model accurately depict the truth? explain how standard
henry lom feels that the quantity of chocolates in a particular type of packet has decreased. to test this feeling he
Within what values will 95.44 percent of sample means of this process fall, if samples of n = 14 are taken and the process is in control (random)?
The MPG (Miles per Gallon) for a mid-size car is normally distributed with a mean of 32 and a standard deviation of .8. What is the probability that the MPG for a selected mid-size car would be less than 33.2.
You are investigating the flight characteristics of different kinds of birds. You collect a sample of 33 European swallows (Hirundo rustica) and measure their air-speed velocity in a borrowed wind tunnel.
a. what model might you use to model the number of faulty cell phones produced in one day?
Suppose that you want to compare the mean size of health care claims submitted by five groups of policyholders. Ten claims are randomly selected from amongst the existing claims for each of the five groups. The data is shown in the following table..
An important application of sensitivity analysis occurs in problems involving multiple attributes. Many decision makers experience difficulty in assessing trade-off weights.
How many circuits should the company provide to ensure that an attempted call is blocked (because all circuits are busy) with probability less than 0.01?
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