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writte a report to Terry Bell: Review Google's values and mission. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission. Describe Google's approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.Describe Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts. Provide recommendations on how Google's resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.Provide recommendations regarding realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources. Provide any additional recommendations regarding needed changes to Google's approach to competitive advantage and corporate strategy.

Reference no: EM13231840

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