Provide an overview of company current and future strategy

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Reference no: EM131264940

Business Analysis Group Report - In-depth Analysis of Strengths and Weaknesses

Detailed Guidelines for Completing the Body of the Report and the Conclusion

Section 1: Individual Company Profiles

In this section, you will be examining the company each of you has been assigned. You will produce an in-depth profile of each company, addressing the following areas:

1. Company strategy and objectives

Provide an overview of the company's current & future strategy.

Identify the company's main objectives, both qualitative and quantitative.

2. Functional Areas

a. Human Resources

i. Organization chart (www.theofficialboard.com may be helpful)

ii. names, tenure & backgrounds of 3 C-suite executives (NOT Board of Directors)

iii. number of employees & whether this has been ↑ or ↓

iv. description of benefits package offered to employees

v. description of types of training and/or educational support provided to employees

b. Marketing

i. List of full range of product lines and/or brands manufactured by company

ii. List of geographic regions where company sells its products

iii. Name of advertising agency and size of overall marketing communications and/or advertising budget (the company's income statement or www.adage.com may be helpful here)

iv. Recent public relations activities (i.e. major sponsorships)

v. Identification of production philosophy (e.g. lean manufacturing)

vi. Identification of current issues relating to supply chain, logistics and product quality

vii. Identification of programs relating to quality assurance (e.g. Six Sigma, ISO)

viii. Identification of provider of software used for enterprise resource planning (ERP) (Note: you may have to go back to the early 2000s to find this)

c. Finance

Part 1 - Income statement analysis

I. Create an Excel spreadsheet showing raw data, drawn from your company's last three income statements (full fiscal years only):

i. Total Revenue (sometimes called sales)

ii. Cost of Goods Sold (CGS)

iii. Gross Profit

iv. EBITDA (earnings before interest, taxes, depreciation and amortization)

v. Selling, General and Administrative Expenses (SGA)

vi. Research and Development (R&D)

II. Compute the MEAN and STDDEV across the three years of data for each of the variables above and put them on your spreadsheet.

III. Produce a horizontal analysis for the last two fiscal years on all six variables (i-vi). Show the results on your spreadsheet. (see text, pages 156-159 for details)

IV. Produce a vertical analysis of the variables ii-vi (shown above), that is, calculate each as a % of total revenue

V. Using the data from your vertical analysis, and with time (i.e. the last three fiscal years) on the x-axis, produce a set of line charts, one for each of the five variables, ii-vi.

Part 2 - Ratio analysis - investor perspective

VI. Using one specific date (your choice) as your point of reference for the share price & number of shares outstanding & the data from the last fiscal year, produce a spreadsheet showing calculations for items c-f.

a. Company share price

b. Number of shares outstanding

c. Market capitalization

d. Earnings per share (EPS)

e. Dividend yield

f. Price/earnings ratio

3. Commitment to Social Responsibility

Provide an overview of the company's values and/or philosophy.

Provide concrete evidence (e.g. recent activities undertaken) of its commitment to social responsibility.

4. Company Profile - Conclusion

Basing your analysis on each major section addressed in the company profile (including the findings and subfindings for each functional area), produce a table summarizing your company's strengths and a table summarizing its weaknesses. In the case of the section on Finance, provide your conclusions for income statement analysis and ratio analysis/investor perspective separately. For the ratio analysis, compare to the industry average (available on Yahoo Finance) to determine if this is a strength or weakness for the company.

Section 2: Cross-Company Analysis

In this section, you will be comparing the companies you've been assigned to each other, on a section-by-section basis, examining your findings from the individual company analyses and using a variety of visuals to communicate your group's analysis of which companies are the strongest and weakest.

1. Company strategy and objectives

Which company appears to have the best strategy? The worst? Explain.

Which company had the most ambitious objectives? The least? Explain.

2. Functional Areas

a. Human Resources

Which company has the most hierarchical organization chart? The flattest? Explain.

Which company has the most long-serving executives? The least? Strength or weakness? Explain.

Which companies have executives with the most varied backgrounds (i.e. either from other industries and/or geographic regions)? Strength or weakness? Explain.

Which company has had the highest increase in number of employees? Which has had the largest decrease? Explain.

Which company has the best benefits packages? The worst? Explain.

Which company provides the best training opportunities? The worst? Explain.

b. Marketing

Which company has the broadest product range? The least? Strength or weakness? Explain.

Which company has the broadest geographic reach? The least? Strength or weakness? Explain.

Which company has the largest advertising budget? The least? Strength or weakness? Explain.

c. Operations

Which company appears to be doing the best job managing its supply chain and logistics?

Which is doing the worst? Explain.

d. Finance

For each of the following variables (each variable will be shown on the y-axis), create a separate combination bar/line chart.

i. Total Revenue (sometimes called sales)

ii. Cost of Goods Sold (CGS) as a % of Total Revenue

iii. Gross Profit as a % of Total Revenue

iv. EBITDA (earnings before interest, taxes, depreciation and amortization) as a % of Total Revenue

v. Selling, General and Administrative Expenses (SGA) as a % of Total Revenue

vi. Research and Development (R&D) as a % of Total Revenue

The chart's x-axis will provide identify all of the companies you profiled, for the last three full fiscal years. The companies should be shown as a set of different bars on the chart, organized by fiscal year. You will then superimpose a line on the bar chart that represents the average for that variable, across all companies, for each of the three fiscal years. These combination charts will provide you with a snapshot of how each company is performing on each of the above variables, against the average for all companies profiled.

Based on these charts, what conclusions can you reach about which company is the strongest and which is the weakest? Explain.

For each of the following variables (each variable will be shown on the y-axis), create a separate bar chart.

a. Earnings per share (EPS)

b. Price/earnings ratio

c. Dividend yield

The bars on each chart's x-axis will be the company names. You will then superimpose a straight line (the line will be straight, because there is only one average available for one point in time) on the chart that represents the average for that variable, across all companies. These combination charts will provide you with a snapshot of how each company is performing on each of the above variables, against the average for all companies profiled. Based on these charts, what conclusions can you reach about which company is the most attractive to investors and which is the most unattractive? Explain.

3. Social Responsibility

Which company appears to take its commitment to social responsibility most seriously? Least seriously? Explain.

4. Overall Conclusion

Having done an in-depth examination and analysis of the companies from many different perspectives, write a conclusion that addresses the following:

- your group's pick for the company with the most strengths across the spectrum. Provide an explanation for your choice, referring back to the specific areas that contributed to your choice.

- your group's pick for the company with the most weaknesses across the spectrum. Provide an explanation for your choice, referring back to the specific areas that contributed to your choice.

Reference no: EM131264940

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