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Provide an example to explain the concept think global

Assignment Help Marketing Management
Reference no: EM131120182

DISCUSSION: Brand and product decisions; pricing decisions

1. At times, a company can sell a product without having to adapt it, such as water. Provide an example of a product that must be adapted to be sold in a nation other than the one where it is currently sold, and explain how the product would need to be adapted.

2. Provide an example to explain this concept: Think global, but act local.

3. Name a generic branded product to which you are loyal. Briefly explain why you have chosen to purchase the generic brand over the national brand.

Reference no: EM131120182

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