Pros-cons of standardization for international advertising

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1. What are the pros and cons of standardization for international advertising? How do most companies approach the complexities of international advertising?

2. Please describe a time when you experienced conflict in an office setting. 1. What was the situation? 2. What was the action you took to resolve the situation? 3. What was the outcome?

3. Assume you are the manager of a small firm that is dependent on a large computer manufacturing customer that uses the resource-dependence perspective. Put yourself in the position of the small firm, and describe what actions you would take to survive and succeed. What actions would you take from the perspective of the large firm?

Reference no: EM132234616

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