Pros and cons of standardization for advertising

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Reference no: EM1320350

1. What are the pros and cons of standardization for international advertising?

2. Discuss the tools used by public relations professionals. Is public relations free promotion for a company?

3. Compare the three sales force structures outlines in the Kotler textbook. Which is the most effective. Why?

4. Define sales promotions and discuss it objectives.

Reference no: EM1320350

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