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Pretest critics uphold that agencies can devise ads that test well but may not necessarily execute well in the marketplace. Proponents of ad pretesting maintain that useful analytical information can materialize and that pretests should not be used as the sole assessment standard anyway. When viewing any type of advertisement what is it that prompts a response of “what were they talking about in that ad”? Do you discuss comical ads with colleagues but never purchase the product?
Respond to the following:
• Consider the statements “Ad pretesting is often an unnecessary waste of marketing dollars” and “Ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign.” Take a stand and justify one statement, supporting it with examples from other sources.
Use the Internet and Strayer databases to research your community's current efforts to deter or prevent juvenile delinquency through incarceration programs or other sanctions.
You own a portfolio equally invested in a risk-free asset and two stocks. If one of the stocks has a beta of 1.53 and the total portfolio is equally as risky as the market, what must the beta be for the other stock in your portfolio?
Like the previous problem, the average lead time is 21 days and the standard deviation of the lead time is 2 days; the average daily demand is 84 units and the standard deviation of the dialy demand is 13 units. The company wants 90% of service level..
Sandra Kristof sells furniture for McKinney Furniture Company. Kristof is having financial problems and takes $650 that she received from a customer. She rang up the sale through the cash register. What will alert Megan McKinney, the controller, that..
You are a trainer who is explaining expectancy theory to a group of managers so they can better understand and deal with employee motivation problems. One of the managers remarks, "I don't have time for this theory stuff. I want real world training t..
You are to write a Reflective Analysis based on your Leadership Skills and Leadership Behavior.
Describe some key principles for making performance appraisal as effective as possible. 3. What are the five stages/ key principles you should put into action for an effective performance appraisal?
A machine cell uses 242 pounds of a certain material each day. Material is transported in vats that hold 12 pounds each. Cycle time for the vats is about two hours.
Detail the Critical Infrastructure Protection (CIP) initiatives, what they protect, and the methods we use to protect our assets.
Describe the role of emotional intelligence (EI) in the effectiveness of a leader.
What are the most important components to how Zara approaches information technology? Are these appropriate to doing business?
List two reasons why higher wages indicate higher level of productivity.
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