Promotional campaign to encourage eating of apples

Reference no: EM1392064

Assume the Australian Horticultural Corporation was planning a promotional campaign to encourage eating of apples in conditions where many consumers usually eat a snack food. Using Rokeach Value Survey Instrument, recognize suitable cultural, consumption-specific and product-specific values for apples as the alternative to snack foods. Write down the implications of these values for advertising campaign designed to increase consumption of apples?

Reference no: EM1392064

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