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Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Please write and post your essay addressing the following:
(a) Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the managementof distribution in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking.
(b) List and describe a process you would recommend to your selected firm to use in designing their channel strategy. Break it down to a step-by-step process and briefly describe each step.
(c) Marketers sometimes switch their product's distribution to a different marketing channel. Why? Describe reasonable circumstances that might lead to switching to a different marketing channel. Give reasons and an example.
Spacely Sprockets' short-run cost curve is: C(q, K) = + 15K, where q is the number of Sprockets produced and K is the number of robot hours Spacely hires.
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Suppose you are given the following Total Product Function: Q=100 K^3/2 L^4/2 M^4/7 ,where Q is total output or units produces; K, capital; L, labor and M, materials.; that is, this is a input factor production function. Take the log of the above fun..
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A lump sum of $5.2 million in the first year. Assume the market interest rate will be 6% for all these years.
Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry.
Consider a small modification to the one period labor supply problem that we studied in class. Specifically, assume that the individual seeks to maximize utility, U(C) + V(Leisure) subject to the budget equation PC = W L + D. The only new element in ..
It is likely that a pro trade production growth effect will lead to an expansion of trade since the presence of inferior goods is relatively rare. Explain.
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