Reference no: EM13180814
In the Unit 2 discussion, you selected a brand to research throughout the remainder of the course.
***The product I chose was Barilla Pasta.***
Starting here in Unit 5, you will begin to develop your final project due in unit 8.
This part will be due in Unit 6 and will be graded in that unit. Read the Assignment Directions below to get started.
Based on the Brand that you chose in the Unit 2 discussion, you will develop the Product and Price portion of your final project in the assignment due in Unit 6. Using the references you have found to learn about your chosen brand, write a one page APA style essay using the Final Project template and provide the following information:
Product:
Discuss the classification of the product, stage in the product life cycle, product positioning, features and benefits of the product. Make sure to indicate the type of product (shopping, convenience, etc) and the width and depth of your brand. Packaging should also be considered.
Pricing:
Concepts covered may include competition-based pricing, demand-based pricing, new product pricing, and/or product-line pricing. Look at pricing objectives and strategies. Compare whether the brand's pricing is in line with the competition. Discuss the ramifications of if the brand is higher priced or lower priced.
Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and remember to analyze each element of the marketing mix in terms of how it meets the needs of the target consumers. For example, examine if the product really provides what it promises. Discuss if the price is consistent with the quality level expected by the target market, and so on. Throughout the paper, you will need to demonstrate practical application of the concepts learned throughout the course.
When you have spell- and grammar-checked your assignment, save the Final Project document in a file for submission in Unit 6. You will be adding on to it before submission.
|
Untie our hands
: The quote "Untie our hands, give us independence and we would beg to be back under discipline" is from the famous Grand Inquisitor section of Dostoyevsky's The Brother's Karamazov. What does this say about the role of reason?
|
|
Human beings are fundamentally rational
: What evidence is present for asserting that human beings are fundamentally rational? Note similarities and/or distinctions between Plato, Aristotle, Smith, and/or Doyle in your response.
|
|
Demonstrating good self control and regulation
: Kojo is 5. His father tries to foster Kojo's development by explaining his actions to his son and demonstrating good self control. This shows how self regulation can be A) biased. B) stereotyped. C) modeled. D) conventional.
|
|
Why did the romans prevail
: With their victory in the Punic Wars, the Romans were able to transform the Mediterranean into mare nostrum, "our sea." How did this come about? Trace the conflict between Rome and Carthage from beginning to end. Why did the Romans prevail?
|
|
Product-stage in the product life cycle-product positioning
: Discuss the classification of the product, stage in the product life cycle, product positioning, features and benefits of the product. Make sure to indicate the type of product (shopping, convenience, etc) and the width and depth of your brand. Packa..
|
|
Black death vastly change the dynamics
: How did the Black Death vastly change the dynamics of Europe and what are some of the specific impacts it had on society, economics, and culture?
|
|
Are the indifference curves are both convex
: The utility function is U = U (X, Y) If the 2nd derivative for both x and y is greater then 0, does that mean the indifference curves are both convex? Explain why or why not.
|
|
Find the annual operational cost of the system
: A CNC machine was purchased for $120,000 and has a five-year depreciable life. The shipping and handling cost were $15,000. The annual operational cost of the system is $10,000. The estimated salvage of the machine is $20,000 at the end of five ye..
|
|
Estimate the cost of the 600-mw plant
: A company desires to estimate the cost of building a 600-MW fossil-fuel plant for the assembly of its new long-distance aircraft. It is known that a 200-MW plan cost $100 million 20 years ago when the approximate cost index was 400, and the cost i..
|