Reference no: EM132185573
1. Which of the following is true about customer value?
Customer value can be negative
Customer value Cannot be measured quantitatively
Customer value Is usually positive
Customer value Refers to the difference between performance benefits and far price
2. Businesses with a sales orientation produce what they are good at rather than based on customer’s needs, goods, and wants
True
False
3. Which of following represents what a product should cost given a particular level of performance?
Performance benefits
Selling price
Customer value
Fair price
4. It is less costly for a business to replace a lost customer than to retain an existing customer.
True
False
5. Which of the following is not part of marketing mix?
Product design
Advertising
Marketing channel
Customer’s needs allocation
6. Which of the following is not a marketing exchange orientation?
customer orientation
production orientation
sales orientation
advertising orientation
8. Which of the following is an example of market metrics?
employee retention
return on capital
return of assets
customer retention
7. Targeting a market refers to the process in which marketers segment their customers into different cluste based on their similar needs and goals.
Ture
False