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This assignment is the first step in the course project. The overall project will involve determining a number of approaches and variables that a company would consider in marketing an existing product or a service to a new type of customer. This type of expansion of the customer base is a common tactic for marketers. Hence, understanding the consumer behavior aspects of such actions is important. Complete the following for this assignment:
Prior to selecting your topic, take a few moments and review the Choosing a Product Project Topic Selection presentation listed in the Resources.
After you have reviewed the presentation, identify and describe the product or service with which you would like to work.
Provide a preliminary description of the market segmentation and type of customer to whom you may target your product. In the next unit, you will provide more detail about the customer.
Note: The actual writing for this part of the project may only require a few sentences, but it may take a great deal of thinking and brainstorming.
Different generations have widely different wants and needs. But, many products are used by people across all generations. Therefore, companies must appeal to these different
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