Product packaging is often referred to as silent salesperson

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Reference no: EM132183203

In reference to my chosen product of a healthier chocolate candy bar to target moms and children. I would appreciate help answering the following questions specifically to candy bar packaging:

A product's packaging is often referred to as a "silent salesperson". How will your product packaging be superior and represents this concept?

Explain your product's ability to stand out among competing products on the store shelf.

How does your packaging sell the product?

How is the packaging a strategic tool for the company?

Will the brand play to your emotions and if so, how?

Is the brand a generic, manufacturer, or private brand?

Identify and critique a packaging that you believe to be inferior in the candy bar industry. Describe your recommendations for improving it.

Reference no: EM132183203

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