Product offering and product definition

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Reference no: EM13732749

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

· Market needs

· Market growth

· A brief SWOT Analysis

· Potential competition

· Product offering and product definition

· Product identification

· Justification for your choice of product

· A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Reference no: EM13732749

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