Product line to launch it into the global market

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Reference no: EM131278959

Read the two files above and answer ONE of the following questions. Answer should be at least 200 words.

1. How should a multi-product firm choose the product line to launch it into the global market?

2. What approaches should the company use to win the local market?

3. Write a short write up based on your preliminary group project for this course, along the lines of the article on Managing Global Expansion and Country Analysis Framework. Mention about the company chosen, product line chosen, reasons for selection, country of choice for internationalization, market entry strategy etc.

Reference no: EM131278959

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