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Imagine you are VP of Product Development at a smaller-sized private Generics Pharmaceutical company, with approximately 200 million dollars in annual sales from two generic drugs that focus on the diabetic market. Things have been pretty sweet up to now, but newer innovator drugs are coming to market that are far superior to your 15 year old generic products both in efficacy and safety.
Today, your company’s CEO asked you to prepare a strategy on whether to pursue one of the several options that may enhance product development and your company’s position in the marketplace. Two anti- obesity drugs are coming off patent and may be viable candidates to expand your product line and enter the weight loss market. Estimates indicate that it could raise annual sales 100% to 400 million dollars. However, your company has also become aware of a smaller European research company with one product in early Phase 2 studies that is showing promise for use as an anti-dementia drug. This option is projected to be a blockbuster, with projected annual sales of approximately $750 million, and could put your company on the map with the potential to go public. In this case, your company must make a substantial investment to continue the European firm’s clinical research, but in exchange your company will obtain an exclusive licensing and distribution agreement.
Compare and contrast the issues with either strategy and provide a recommendation to your CEO. Please assure that you cover the regulatory requirements, including data and information needs, to accomplish your chosen path.
Build yourself a descriptive, but fair compensation package for the work you do.
Describe how geographic limitations can interfere with foreign investment. Include in your discussion the issues of Brady v. Brown? If you were Brady or Cardwell, what could you have done differently, and why?
Monopoly or market power/control might cause what? The dead weight loss from an excise tax:
Analyze two motivation theories that you think would be effective in leading a diverse workforce during times of change.
What caused the fall of Enron? Using your text, readings from this module, and at least three additional resources, evaluate Enron’s corporate ethics policies.
Summarize the major goal of Electron's layoff action. Have each member list alternatives to layoff that would achieve the same goal.
What is more important when designing systems to support organizational business processes: efficiency or effectiveness? be specific and provide and historical example to support your position .
You open a new clothing store in beautiful Southern California, near the beach. The clothing is designed and marketed to young, athletic, attractive people.
How firestone tire and rubber company use supply chain management for selling their goods?
Frank Hoffman is the CEO of Triple Plus, Inc., a group of four successful restaurants in the Southwest. Should Deidre recommend Chelsea’s firm
Arizona, enacted a city zoning ordinance limiting commercial speech by prohibiting outdoor advertising display signs – including billboards.
In a union setting, three employees have become unhappy with their current supervisor. which levels of employees and managers should they avoid? Why?
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