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1) Consider Netflix. Where is this product/service currently in the Product Life Cycle? Explain you answer?
What marketing strategies would you recommend for maximizing sales given the stage this product is in?
2) Without using examples from the book, for each of the following branding strategies give an example of a company that utilizes (i) Family Branding, (ii) Individual Branding, and (iii) Co-Branding. Explain your answers including the differences between each branding strategy.
3) Compare air travel for business purposes versus vacation purposes in terms of Price Elasticity. Which is more/less elastic? Explain your answers.
Identify 5-6 contemporary challenges for organizations and rank them according to its impact on organizational effectiveness and productivity. Are there any countries in the E
What are the advantages and disadvantages of collaborative planning? Can you also tell me the kinds of events in collaborative commerce that are really un-plannable? What are
Prepare a scope statement for a coffee shop. Remember to be tangible, measurable, and specific. The components: Project Objective, Deliverables, Milestones, Technical Requir
Assigned four facilites to four locations when the operation cost (in million$) of facilities are given in the following table. Location Facilities 1 2 3 4 1 90 75 75 80 2 35
Select and review Operations and Supply / Value Chain as well as the global competitive landscape for one company in your industry using the IBISWorld and Mergent Online dat
Discuss the difference between an individualistic country and a collectivistic/social relationships oriented country. Give an example of each country. Discuss the concept of i
Several national labor policies were created with the establishment of unions. Discuss the impact of the Norris-LaGuardia Act, The Wagner Act, Executive Order 10988, Women’s T
Management in Webster, in Problem 16 is now concerned as to whether caulking tubes are being properly capped. If significant portion of the tubes are not being sealed, Webster
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