Product and service currently in the product life cycle

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Reference no: EM132235105

1) Consider Netflix. Where is this product/service currently in the Product Life Cycle? Explain you answer?

What marketing strategies would you recommend for maximizing sales given the stage this product is in?

2) Without using examples from the book, for each of the following branding strategies give an example of a company that utilizes (i) Family Branding, (ii) Individual Branding, and (iii) Co-Branding. Explain your answers including the differences between each branding strategy.

3) Compare air travel for business purposes versus vacation purposes in terms of Price Elasticity. Which is more/less elastic? Explain your answers.

Reference no: EM132235105

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