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Product and consumer behaviour literature
Course:- Marketing Research
Reference No.:- EM132112886




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Assessment Description

In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers' purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey - a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the chosen FMCG product that you analysed in Assessment 1. The survey must comprise of 10 questions. You are then required to provide a 6- page summary, analysis and discussion of the key findings from your data collection. This discussion must be aligned to YOUR chosen product and consumer behaviour literature should be integrated into this discussion to support analysis.

Please note that it is essential to seek "real" and valid participants who legitimately purchased the chosen FMCG product.

You will need to use theories and concepts related to consumer behaviour discussed in weeks 5 to 8.

More specifically,

1. Set a goal
2. Design a questionnaire based on the following aspects: Perception
Attitudes Motivation
Group and individual differences Culture
Family and lifestyle
3. Select participants
4. Gather data
5. Analyse data
6. Write a 6-page summary analysis
7. Attach graphical evidence of the survey results as an appendix (not included in the 6 pages)

For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

Assessment Format
Your analysis should follow a professional report structure.

Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 6 pages (no more) Purpose
Development of survey instrument Administration processes
Data Analysis Key Findings
Appendices (Survey Monkey graphical representation of results)

Attachment:- Marketing Psychology.rar

Answered:-

Verified Expert

This assignment is based on a report about the customers' behaviour for the products and services of a company. In this report, a survey on customers' behaviour towards the product of Puma has been analysed. It has been understood from the analysis of the survey that Puma has a strong brand image and has a positive perception in the minds of the customers of Australia. The company can sustain for a long time in Australia in the future if some effective strategies can be followed by the pioneers of Puma.



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  1. user image
    inf2112886

    4T3 2017 Workshop 11 v v01.pdf slide 30162917_1M BA404 T3 2017 Workshop 12 v01.pdf I got message from survey monkey. What is the next step I need to do. It show this message. What I will need to do. 3016 2951_1Scr eenshot 20 1003-5729 .jpg You gave me solution of first assignmentreport. 3 0162942_ 130162921 1Assess ment 2.pdf 30162969_1301629 4 8 1MBA404 T2 2 0Assessment 03 v0 1 Consumer Behaviour and Marketing Psychology.pdf Tahnks for providing the solution as per the requirement...

  2. user image
    inf2112886

    So can you help me what can I do now ? I want to give you another assignment based on assignment 2 and I have to complete it I have attached assignment 3 details. please give third assignment to your best expert. Because it has 40% from the total Also try to focus on assignment 2 files 30162948_1MBA404 T2 Assessment 03 v01 Consumer Behaviour and Marketing Psychology.pdf ecture slides. 30162995 _1MBA404 T3 2017 Workshop 09 v01.pdf 3016 2995_2MBA404 T3 2017 Workshop 10 v01.pdf 301 62995_3MBA40

  3. user image
    inf2112886

    30162962_1S creenshot 20809 17-172637.jpg go t only this thing and it is old one. 30162973 _1Screenshot 2080917-1 74557. jpg Which type of verification do you need please advice me.Can you make it again for another products? I am ready to give whatever charges. Try to select a good product because I want to give one more assignment which is based on assessment 2. I will upload a new assignment 3 and need to submit it but which is based on assignment 2 product.

  4. user image
    inf2112886

    Can you make account by your self or you want my help If you need anything please inform me I have verified my account please do further steps. Please open account and if you need more please tell me.mail.30162965_1Screenshot 200917-164231.jpg I got the questions on my email now. I have also send the email to

  5. user image
    len2112886

    Hi, I have send an assessment information-2 file. Please follow the rubrics and they need 6 pages assignment. I have also send you a link of last assignment video link and file that are required for assignment 2. Please follow all requirements mentioned in assignment 2 file

  6. user image
    len2112886

    Grammar and spelling are very good but with occasional errors Errors in grammar and spelling are rare Correct grammar and spelling throughout the analysis with no obvious errors Ideas/themes have been developed, but connections are not always obvious. There is a logical connection between your statements, adding to the readability and credibility of your analysis There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis The format chosen for your analysis is appropriate but some improvements would enhance its presentation Your analysis is professionally presented and has been submitted in the appropriate format Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment

  7. user image
    len2112886

    Report Format Spelling and/or grammar is consistently correct, impacting good on the flow and readability of your analysis Even though grammar and spelling are an excellent, they make attractive very much from the readability of your analysis Ideas/themes have been developed Ideas/themes have been developed, composition consist connections and integration. The format chosen for your analysis is full of thought and consideration for the intended audience The format chosen for your analysis is appropriate, and lot of creativity done which enhance its presentation

  8. user image
    len2112886

    Research Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources

  9. user image
    len2112886

    Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Questionnaire Design and Theory Application You have demonstrated little or no theoretical application relevant to consumer behaviour You have demonstrated basic theoretical application relevant to consumer behaviour You have demonstrated sufficient theoretical application relevant to consumer behaviour You have thoroughly applied relevant theories to consumer behaviour You have expertly applied and integrated all of the theories relevant to consumer behaviour Sample Survey Analysis Your analysis lacks depth, and your interpretation is not You briefly analyse some of the sample survey You sufficiently analyse most of the sample survey information You thoroughly analyse and interpret the survey information You critically analyse and interpret the survey information articulately relevant information and your gathered from the questionnaire articulately and convincingly interpretation is not always and your interpretation is well relevant structured

  10. user image
    len2112886

    Assessment Format Your analysis should follow a professional report structure. Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 6 pages (no more) Purpose Development of survey instrument Administration processes Data Analysis Key Findings Appendices (Survey Monkey graphical representation of results) Assignment Submission This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.



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