Process of understanding marketing performance

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Reference no: EM132201626

During casual conversation with the company President you talked about Marketing control, i.e., the process of understanding marketing performance, and the importance of the need for control over efficient allocation of marketing effort and the need to compare planned and actual performance. He has asked you to make a formal presentation on a Marketing Control Process at a meeting of the Marketing V.P.s of the company's various divisions. What would you tell them?

 

Reference no: EM132201626

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