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A woman from New Jersey is interviewed for a job in marketing. The Job is based in Georgia. She has an MBA. The interviewing manager asks her questions such as "Do you have any children?", "Does your husband help with the child rearing?", "Do you plan on having more children in the future?", and "Would your family support you moving to Georgia if we need you to?" The woman is not hired for the position (a male from Georgia with a bachelor's degree in public relations is hired). Does the woman have a legitimate argument for sex discrimination? If yes, what does she have to show in order to make a prima facie case of discrimination? What affirmative defense(s), if any, can the employer assert?
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium
Write a 700- to 1,050-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like:Manufacturer plans the product mix d..
Explore the beginnings of e-commerce and describe the impact of the internet on commerce. Research the history of e-commerce and the drivers that made it successful.
write a proposal of no more than 2100 words for facilitating change within gene one.determine two possible strategies
Explain who uses marketing research and give an example of how they may use it. Explain why price fixing, price discrimination, resale price maintenance, pricing below cost, and unit pricing are concerns that customers should be aware of in today'..
Explain Are the 'bubbles' are such a bad thing and Commercialization of space and NASA did some pioneering work and now the money is to be made by commercialization of space
Analyze the environmental factors driving change at Desjardins
Choose a role: researcher, consultant, or organizational leader. In this role, discuss how you would study and determine the values and ethical framework of an organization
1.explain the use of smart goals in a marketing communications plan. provide an example of a smart goal.2.explain the
Introduce your favourite products and tell us why you've selected it. Your product can either be a good, service or an idea. Use the marketing mix to identify the: Product, Price, Place and Promotion aspects of the product you've selected. Identify t..
Does the co-creation experience in a Build-a-Bear Workshop or on a Southwest Airlines flight differ from a self-help service transaction such as online banking through Bank of America or Citibank?
Discuss the tension between businesses interests in maximizing profits and the public's interest in receiving complete
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