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Essay. pick one element of the 4 P 's (Price, Place, product and Promotion) of marketing and assume you are a manager for that element. think about what is the decisions that you should do to be successful as a manager for that element. Also, write how do the elements complement each other.
Large business purchasers usually call for detailed product specifications, written purchase orders, careful supplier searches, and formal approval. These are all examples of how the business buying decision process is more ________ than the consumer..
What are the common decision traps which each group in point (2) is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer's "regret"
Illustrate what general steps should Hank follow in setting up a continuous improvement program for the organization. Illustrate what problems will he have to overcome to make it work.
Based on the various strategies used for marketing products and services in the online environment, show how these strategies relate to the model of online consumer behavior and e-business. Discuss the specific differences between the terms e-commerc..
An automobile emissions testing center has six (6) inspectors and tests 50 autos per hour. What does the math look like
Describe the nature and purpose of a flow chart. Would a flow chart be a good tool to use initially in a process improvement project? Why or why not? From a customer perspective, which adds more value: process control or inspection? How about from an..
What should we do if we find a piece of research that our boss wants to use to support their decision, but we have found it to be unethical in its approach? What do you see as the number one ethical concern in market research?
While some thrive in a changing environment, most resist any change at all. Reflect on a time when FedEx organization implemented major change and begin by describing that change. Assess the way in which the organization implemented the change by add..
Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from your organization or one that you have studied. Describe how the communication affected the various stakeh..
Do some research on the security implications of HIPPA requirements for hospital networks. Discuss the major types of security mechanisms that must be in place to ensure hospital compliance with HIPPA requirements.
Calculate the EOQ and reorder point for each of the book types. Lead time for any type of book is 5 weeks. What is your recommendation for each type of book? Why
corporate income is taxed at the corporate and shareholder levels. Is there a way for Northwest Brands to avoid this double-income taxation?
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