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Wilson Sports is a family owned business that carries sports equipment and unique items not carried in the major chains. Recently Dick’s Sporting Goods moved to the same town as Wilson Sports. The opening of this new sports store has caused some concern for Wilson Sports. Their marketing approach has been primarily through word of mouth and through friends and family who have been customers for years. However, it may be time for the company owners to think about some new strategies to make sure they remain competitive for the future. The company has hired you as a consultant to provide them with a starting point for using some of the latest technologies to reach the younger generation with the technologies they use on a daily basis. Provide them with a general plan for addressing these issues. Then make the business case for implementing one of the technologies in your plan what is the first priority and show them how this technology can provide value to the company and profit to the bottom line giving them a better competitive position in the marketplace. Present the business case in a quantitative and qualitative way.
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