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Choose a company that you work for or would like to work for that sells a specific product. Imagine your boss has asked you to present a possible database marketing program that the company could better use to promote its product. First, however, you must find what evidence of database marketing is currently being used, if any, and of personalization of the company website?
Evaluate pricing strategies and programs for setting andadapting the price of your energy-related product, service, orinitiative.
This assessment needs students to assume the roles of marketing consultants and construct a short Marketing Plan for an organization of their choice.
Explain how red bull has been able to arouse and activate the consumer decision making process and why do you think red bull has been able to be successful in entering the evoked set of consumers?
The first four standards in HPT are RSVP - Results, Systematic approach, Value-added, Partnership. Compare software implementation processes with this approach.
Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
How is Tesla different to other car manufacturers in terms of concept, design and manufacture of electric cars? Please provide data to support your answer
Executive Summary with key findings and recommendations and clear and concise description of the market in which the organization operates
Market approach in valuing inventories
What do you understand by the term branding The organisational brand defines how the organization best meets its customers' needs in unique and compelling ways. Discuss the statement with reference to relevant brand indentities
A market research firm wants to find out if men and women feel differently about SilkyTouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of SilkyTouch
Differences between scientific research and some informal research
Market Research Report
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