Preparing the promotional plan

Assignment Help Marketing Management

Reference no: EM131098773 , Length: word count:1000

Product - Kellogg's Special K Cereal

As part of the marketing plan, you will be preparing the promotional plan, which will include the following:

One interactive advertisement, using social media as the primary communication vehicle
Write1 brief press release announcing the product's features and benefits. Suggest3 media outlets where the release should appear, and explain why.
One promotional program, such as a print or direct-response campaign. Explain the projected results of the program.
Projected promotional budget for one year
Finalize pricing strategies
Finalize distribution choices
Evaluation

Name one monitoring method that the company should use to measure the effectiveness of this IMC strategy.

Reference no: EM131098773

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