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Marketing Research Presentation-
Prepare a final analysis and presentation of the information you generated in Week 5, as well as recommendations based on your research findings.
Present your findings in a PowerPoint presentation to be provided to the leadership of the symphony and any board members who choose to participate to summarize your research. When you prepare this, be sure to consider the audience, key information needs, and the research objective.
Your presentation should consist of 10-12 slides. Each slide must contain a Notes section that details what information you would present with that slide.
Your assignment will be graded on the following criteria:
• Apply research processes and approaches that address organizational decision making and strategy building needs.• Present relevant research methods, data, and measurement scales to support findings.• Analyze data using appropriate techniques.• Synthesize results in response to research objectives.• Clearly and effectively communicate research analysis and findings.
discuss how each method could be used to determine the value of pursuing one course of action over another. For example, Porter's 5-Forces is the analysis of ..... Porter's could be used to determine how stable a company is in the overall market..
If a durable good monopolist cannot commit to future prices, does the number of consumers matter? Explain. Does a durable good monopolist have an incentive to set its prices flexibly in each period? Discuss.
As you consider all of the marketing components that we have looked at in this course, what are the primary ethical decisions that marketers need to make as they interact with their markets?
When does menu pricing dominate uniform pricing in monopoly? Discuss the countervailing effects. Suppose a firm can target two groups of consumers by a menu of prices with different qualities.
Prepare a theme board - The theme board should have between 10 minimum and 12 maximum frames and also prepare covering statement
Summarize how the company has been internationally organized over the past five years and does the firm have the resources to compete internationally?
Interview a local owner-manager of a widely rec. ognized retail franchise. such as McDonalds.- Ask him or her to explain the process of obtaining the franchise.
The Marketing Research Presentation project provides you with a hands-on opportunity to work. In this project assignment, you have the opportunity to examine sampling, sample size, and survey administration.
The purpose of the research proposal is to help you to understand your project, to gain direction and feedback on your project, and to establish a blueprint for your project.
review the articlestanford d. 2012. mountain dew wants some street cred. bloomberg business week. retrieved from
marketing mix analysis.developing a marketing strategy involves creating an integrated marketing mix product pricing
Create, plan and execute their campaigns to a targeted audience. By using CRM, marketers can also access the necessary business intelligence to better understand which campaigns are working and which customers to target with a specific offer.
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