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You are a new procurement manager with the largest supplier of home goods in the Northeast. The owner of the corporation is considering discontinuing the contract for the shipping of goods. He wants the corporation to invest in its own fleet of trucks for delivery. Consider the advantages and disadvantages of this possible change for the company.
• As the procurement manager, the owner has requested a report with an assessment of the company investing in its own delivery.
• Consider the conditions in which it would make sense for the corporation to invest and manage its own fleet of trucks, as well as the benefits of not investing.
• Prepare a report addressed to the owner with your assessment.
Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company's products or services.
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