Prepare a promotional strategy for-procter and gamble

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Reference no: EM13729061

Prepare a Promotional strategy for:

the company is procter and gamble

my SBU is cosmetics

my brand is Olay

My product is facial cream

my targeted segment is male aged 21-36.

PROMOTIONAL STRATEGY OUTLINE:

1. Current Promotional Activities uses by the company

2. My Product Promotional Strategy the promotional strategy of my product would be divided into four main aspects promotion:

a. Attention/Awareness:
b. Interest:
c. Desire:
d. Action

3. PLC(product life cycle): our plan was to increase the sells by 2% in the next 12 months.. please make you decision of the growth acceptable and making sense.

4. Sample messages: I have 3 on the pp slides. please provide some explanation about each one on how would it be presented in the Ads.

Reference no: EM13729061

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