Prepare a perceptual map for your chosen product-brand

Assignment Help Other Subject
Reference no: EM131439395

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

Develop a Summary slide.

Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).

Identify a Perceptual map.

Explain the Map placement.

Identify your references.

Reference no: EM131439395

What are the security implications of your choices

Use the study materials and engage in any additional research needed to fill in knowledge gaps. Write a 3 page paper that covers the following: What are the alternatives ava

List and analyze methods of alternative dispute resolution

List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make pur

Calculate the estimated cohen d and r2

A researcher is comparing the effectiveness of two sets of instructions for assembling a child's bike, A sample of eight fathers is obtained. Half of the fathers are given o

Dominant theme among post-war european artists

What is Existentialism and why is it a dominant theme among Post-War European artists? Choose four different movements/types of Post-War Art and describe each. Mention how Exi

Impressions of meredith-observed in meredith-stone family

What were your first impressions of Meredith? Why do you think she found it so hard to fit in the Stone household? What do you think happened in her life to make her the way s

How did the coming of sound influence acting and actors

What is the difference between movies stars and movie actors? Why do some critics emphasize the movie stars are a commodity created by the movie industry? What factors influ

Explain bureaucracy as co-equal branch of federal government

Using a news article from the last four weeks that demonstrates this power, evaluate the bureaucracy as co-equal branch of the federal government. Why or why isn't it a "fou

Write a business proposal with a progress report

I need a business proposal with a progress report along with it. I must choose one of the topic listed. I need someone who will deliever good work 100% because this worth 2

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd