Prepare a paper to meet the airlines brief

Assignment Help Business Management
Reference no: EM13941599

You work for a successful, small airline operating out of small regional airports in the north of England to 20 European destinations (all near either a seaside resort or major city). The airline leases a fleet of 5 Boeing 737-600 planes carrying 110 passengers. It would like to upgrade these with planes carrying 150 passengers as well as increasing its number of destinations to 30. To achieve this goal it wants to expand its operation by offering package holidays including short breaks. The airline is currently seeking a marketing director to establish a marketing department focusing exclusively on the European holiday market. It is seeking expressions of interest in the position. All candidates have been asked to initially write a 3,000 word paper detailing how they would establish a marketing operation to continually focus on researching the market to develop and maintain competitive advantage over its much bigger rivals. More specifically the airline is expecting the paper to discuss the importance of ongoing research, analysis and strategy development.

Your task:

To prepare a paper to meet the airline's brief which demonstrates that you understand and can apply the concepts discussed in the course (and only those concepts) i.e.

• MIS & Environnemental Scanning
• Environnemental analysis
• Market segmentation
• Market Research
• Competitor analysis
• Customer analysis / Buyerbehaviour
• Strategic planning tools
• Product and branding strategies

Reference no: EM13941599

Questions Cloud

Role as advocate for improving health care delivery : Choose one legislator on the state or federal level who is also a nurse, and discuss the importance of their role as advocate for improving health care delivery. What specific bill(s) have they sponsored or supported that has/have influenced healt..
Impact on business and management practises : Critically assess how contemporary developments in 3 of the following key areas might impact on business and management practises and decision making: Globalisation Business Ethics Corporate Social Responsibility, Quality Stakeholder Management Co..
Expressions of interest in the position : To achieve this goal it wants to expand its operation by offering package holidays including short breaks. The airline is currently seeking a marketing director to establish a marketing department focusing exclusively on the European holiday marke..
What happens to its revenues if it uses bundling : If Online Tutoring offers bundled services, what pricing would you recommend? What happens to its revenues if it uses bundling?
Prepare a paper to meet the airlines brief : To prepare a paper to meet the airline's brief which demonstrates that you understand and can apply the concepts discussed in the course (and only those concepts) i.e.
Find data that record number of hours after school program : Based on Research Topic What is the relationship between number of hours spent in an afterschool program ad level of aggression for Afrcan american males age 17?
Create a class hugeinteger which uses a 40-element array : Provide methods input, output, add and subtract. For comparing HugeInteger objects, provide the following methods: isEqualTo, isNotEqualTo, isGreaterThan, isLessThan, isGreaterThanOrEqualTo and isLessThanOrEqualTo
Expressions of interest in the position : To achieve this goal it wants to expand its operation by offering package holidays including short breaks. The airline is currently seeking a marketing director to establish a marketing department focusing exclusively on the European holiday marke..
Global monetary and financial system : Attain a critical understanding of the nature of the operation of the global monetary and financial system.

Reviews

Write a Review

 

Business Management Questions & Answers

  Pr communications process analysis

Select an organization that regularly communicates to its external publics. Analyze the effectiveness of its communications procedure and the impact of effective communications to its external rules.

  Manufacturing company present breakdown maintenance

Study the Bigelow Manufacturing Company's present breakdown maintenance (corrective) system. What are the advantages and disadvantages of the present system? 2) Utilize the information provided in the case along with the Excel template, construct a s..

  Explain is training always an effective solution

Explain Is training always an effective solution and Why or why not also What evidence supports the main point?

  What critical errors in initial planning phase

What critical errors do you see in the initial planning phase of this company and what economic factors do you think should have been factored into their plan?

  Can a person with average charisma or personality ever hope

Can a person with average charisma or personality ever hope to be a superior leader

  Products which offers for sale-wheat cereal

Vega Foods, Inc., has recently purchased a small mill which it intends to operate as one of its subsidiaries. The newly acquired mill has three products which it offers for sale-wheat cereal, pancake mix, and flour.

  Emotional intelligence and organizational behaviour

How might emotional intelligence play a role in responding to abusive customers and what facets of emotional intelligence might employees posses who are able to handle abusive customers?

  Example of a measure of learning and growth measure

Part I Identify one specific example of a measure of learning and growth measure that you feel could be critical to an organization, but difficult to measure.Part IIChoose other 3 measures and propose a metric that could be used to quantify it.

  Strategy to build an effective business model

Imagine that you are a business manager for a mid-sized company. Propose one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your ..

  Strategic issues with clicks-to-brickseach response should

strategic issues with clicks-to-brickseach response should be at least 250 words and include an example.1. describe the

  Content analysis exercise

Read a research report or case study on a current business issue. Topics might include the impact of housing industry, business ethics, leadership, or your own interest.

  Examine the different approaches to innovation

Examine the different approaches to innovation discussed in this chapter to determine which approach you think would be the greatest value

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd