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Prepare a Marketing strategy of Tesla and how they were able to capture the electric vehicle market.
Ten scholarly references
Times new roman
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Table of Contents
Main Body 3
Relevance of Brand Promotion as a marketing tool in Tesla Inc: 6
Branding strategy of Tesla Motors Inc: 7
Distribution and Sales Strategy of Tesla: 8
Distribution Strategy: 9
Distribution network: 11
Sales Strategy of Tesla: 12
Tesla is one of the famous and reputed car manufacturing companies of the world. The organization is famous for its innovativeness and extra ordinary product models. People love their services as the organization believes in innovativeness. In the year of 2003 the organization was formed. The company was established at Silicon Valley by the support and hard work of some efficient engineers. Prime goal of Tesla was to deliver electric vehicle in the market. According to the management of the organization Electric vehicle is far better than the gasoline based vehicle (Christopher, Schary & Skjott-Larsen, 2009).
They stated that these types of vehicles reduce the zero percent emission rate of the pollutant. Mission of the organization is to implement sustainable transport system in all over the world. It has been observed through analysis that the organization has been growing rapidly by their innovative approaches in the case of marketing procedure. The overall paper is showcasing the marketing strategies of this respective organization. Marketing is the important and essential feature of each organization by which an organization could be able to establish a good hold in the market. Tesla is the organization which also had to make lots of tough work for grabbing this position. At this present situation Tesla is in a comfortable position in the market. By the help of this paper overall marketing strategy applied by the respective company at the initial phase can be determined.