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The most effective advertising pushes the customer to the Web, no matter what advertising channel is used.A marketing plan is part of the company's business or strategic plan which is focued on meeting:1. Company quantitative goals such as revenue and market share reach.2. Company qualitatives goals, such as brand awarness and community goodwill.Part II
Creative Ideas: Your customers Reason to Believe in the Product: This week detail the promtional plan by defining the following:
1. What is the overall marketing message for your promotional and asdvertising plan?
2.Prepare 2 advertisements for cross-selling between traditional Web formats: The following are examples: A magazine or some type of print ad that promotes the company's web site and/or specific products. A banner ad or paid-search ad that advertises the company's Web sit.
3. Develop a 1 year media calendar focusing a traditional and online hybrid of 4 media platforms. One platform must be a social media site. Your advertising budget is $10 million, detail out each media platform and the months you will run your advertising. Media schedules can include a continous plan-meaning you advertise throughout the year, a pulsing plan-advertising more intensively in certain months; and a flighting plan-advertising only during certain months and the year.Compny is Apple 1,500-2,000 words with References
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