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Predict strategies and reactions of competitors

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How difficult is it to predict strategies and reactions of competitors in the fast movers consumer goods industry? While a company may know its competitors will be looking for ways to modify and improve their products, is the specific nature of these modifications easily predictable? I think if competitor reactions and strategies are not easily predictable, the degree of uncertainty is increased, which can affect a company's strategy and behavior.

Reference no: EM131220309

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