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You are Marketing Director for any company of your choice. This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company. Your company is embarking on a Strategic Planning Process taking a 3-year view. You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage
1. list the four components that describe the entrepreneurial innovation model. which component is the most critical to
It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling servi..
What are the risks, advantages, and disadvantages to your business and the welfare of the country? Do you think it is worth it
Explain Country Risk and Strategic Planning and Select and justify and appropriate mode of entry for my global service
1. critically evaluate the strategic importance of interactive marketing and demonstrate an ability to appraise the
Discussion of the example and discussion of how it relates to the brand extension
How does the market demand curve change (as a function of marketing expenditure) during recession
A letter from a local public school requesting free passes for their charity auction. An email from a local social service organization requesting free passes for their clients
how would you design marketing materials for a social program such as std prevention as opposed to designing marketing
Develop a plan that highlights a creative growth concept
Explain How has the Internet affected competitiveness
please respond to these items in a 1 frac12 pagendash2 page paper in apa format and submit it to the dropbox.you are a
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