Potential difficulties in approaching strategic planning

Reference no: EM1319789

1. Identify a business whose Mission and/or Vision Statement have impressed you. Identify how the firm has carried it out.

2. What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isn't financial performance still the most important perspective to take in planning? Explain.

3. Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn't matter.

Reference no: EM1319789

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