Potential customers for their new line of products

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Reference no: EM13901641

When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.

A) occasion segmenting

B) local marketing

C) market diversification

D) market targeting

E) product positioning

Reference no: EM13901641

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