User Account

All Pages

Post it flag highlighter into international markets

Assignment Help Marketing Management
Reference no: EM13911229

1. (a) How did 3M's David Windorski get ideas from college students to help him in designing the final commercial version of the Post it  Flag Highlighter? (b) How were these ideas important to the success of the product?

2. What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter with flags product for college students?

3. Visit your college bookstore before you answer. (a) Where would you display the Post it  Flag Highlighter in a college bookstore, and (b) how can the display increase student awareness of the product?

4. In what ways might 3M try to promote its Post it  Flag Highlighter and make students more aware of the product?

5. What are the (a) special opportunities and (b) potential challenges for 3M in taking its Post it  Flag Highlighter into international markets? (c) On which countries should 3M focus its marketing efforts?

Reference no: EM13911229

Questions Cloud

What is the behavioural finance challenge to this hypothesis : What does the efficient market hypothesis (EMH) say about security prices, their reaction to new information, and investor opportunities to profit? What is the behavioural finance challenge to this hypothesis? Do you personally believe the EMH argume..
Quantitative problem-investor plans to hold the stock : The weighted average cost of capital is 12%, and the FCFs are expected to continue growing at a 3% rate after Year 5. The firm has $26 million of market-value debt, but it has no preferred stock or any other outstanding claims. According to the valua..
Why is auditing so important in a financial mis : Why is auditing so important in a financial MIS? Give an example of an audit that failed to disclose the true nature of the financial position of a firm. What was the result?
Each requires an initial investment : A company has identified the following investments as looking promising. Each requires an initial investment of $1.2 million. Which is the best investment?
Post it flag highlighter into international markets : What are the (a) special opportunities and (b) potential challenges for 3M in taking its Post it  Flag Highlighter into international markets? (c) On which countries should 3M focus its marketing efforts?
Standard deviation of return-risk-free rate of interest : The returns on stocks A and B are perfectly negatively correlated (). Stock A has an expected return of 21 % and a standard deviation of return of 40%. Stock B has a standard deviation of return of 20%. The risk-free rate of interest is 11 %. What mu..
Describe the key features of a manufacturing mis : Describe the key features of a manufacturing MIS for an automotive company. What are the primary inputs and outputs? What are the subsystems?
What is the equivalent annual annuity of this deal : An company buys a color printer that will cost $18,000 to buy, and last 5 years. It is assumed that it will require servicing costing $500 each year. What is the equivalent annual annuity of this deal, given a cost of capital of 12%?
Forecasts the year-end free cash flows : Quantitative Problem 2: Hadley Inc. forecasts the year-end free cash flows (in millions) shown below. Year 1 2 3 4 5 FCF -$22.24 $38.7 $43.4 $51.1 $55.5 The weighted average cost of capital is 12%, and the FCFs are expected to continue growing at a 3..

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain tactical plan using the intranet and internet

A company wants to introduce a new product in another country, develop a tactical plan using the intranet/internet to promote the new product.

  Justify the contractor officers request for a modification

In your opinion, can you justify the contractor officer's request for a modification? Why or why not? Explain in detail

  Examine both the social media tools that will provide

Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response

  Advantages and disadvantages of social media

What are the advantages and disadvantages of social media, What are the advantages and disadvantages of easily obtainable information

  Analysis of the potential weaknesses of existing strategy

Sets out your analysis of the potential weaknesses of the existing strategy and identifies the brand strategy you would recommend to address these weaknesses.

  Explain online purchasing and online advertising

Explain Online purchasing and online advertising and what are the aspects of an online ad that would motivate you to buy online

  Now that you have conducted a cultural review along with

1. now that you have conducted a cultural review along with developing some marketing strategies for entry into the

  Prepare a basic marketing plan outline

Assume you are now a mortgage broker and you are either working as an independent contractor, or are self-employed or about to open a franchise. Prepare a basic marketing plan outline for yourself for the next 12 months, incorporating the followin..

  Typically free or inexpensive

Question 1.1. (TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality.  Secondary Primary Internal External

  How you will manage each stage of the product life cycle

How you will manage each stage of the PRODUCT LIFE CYCLE for the fire slide that is built with the house or apartment and include tactical plans for the Four Ps at each stage

  Identify any logical fallacies in the argument

Locate an article on a controversial subject where the author makes an argument you do not agree with. Identify any logical fallacies in the argument

  Develop a quality function deployment for a bicycle

Develop a Quality Function Deployment (QFD) for a bicycle. Quality Function Deployment

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd