Possible environmental issues

Assignment Help Business Management
Reference no: EM131025946

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you-a highly-regarded marketing consultant-to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.

As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States-much less worldwide-could be very risky.

You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.

Primary Task Response: Within the Discussion Board area, write 750-1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.

"I'm so glad you're here," she says. "Have you settled into your office?"

"Yes," you say. "I'm eager to get started."

Michelle enters your office and takes a seat in a chair. "I'm scheduled to make a presentation to the board at the quarterly meeting next week. I know it's short notice, but I was wondering if you could pull together a 30-minute presentation for them?" she asks.

"What would you like me to present?" you ask.

"As you know, Elena and yourself have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they're especially interested in your thoughts on the global market."

"That sounds like a great idea," you say.

Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:

  • Which of the environmental factors do you feel is the most critical, and why?
  • What might someone with an opposing viewpoint think is the most important?
    • Given this opposing argument, how would you argue your opinion?
  • What solutions should be considered as you seek to develop a sense of ownership of your plan?
  • What solutions would you recommend to the board, and why?
  • Is a compromise feasible?

Reference no: EM131025946

Distribution of crime stories in newspapers

(Hypothetical) A random sample of 1000 daily newspapers found that on average, each edition contained 3.01 local crime stories per day, with a standard deviation of 2.65. An

Consumer purchase behavior

Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand

Who controls the purse strings and why

How will the price fluctuate? What economic trends are to be observed? Who will make money from the technology? Who is funding the research and development? Who controls the

Generate requests without causing the system

a) What is the maximum rate at which DeviceA can generate requests without causing the system to loose data? b) Suppose that a program running on the same processor polls so

While cultural differences and bureaucratic paperwork

While cultural differences and bureaucratic paperwork for foreign governments make the prospect of global trade difficult for small businesses, there is one bright spot on

Monopolistically competitive market for automobiles

Consider a monopolistically competitive market for automobiles. N symmetric firms provide differentiated varieties of cars, with each firm producing a single variety. Each

Theoretical concepts and principles to true-life situation

- Case problems are designed to give the student an opportunity to apply theoretical concepts and principles to a true-life situation. - Read the case and then follow these

Job opportunity you have chosen

Read the Cover Letter Guide, locate a current job opportunity that is of interest to you using Indeed.com or another career resource center, and discuss the following:

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd