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You are the brand manager for Tide detergent. Your boss, the director of marketing, says she thinks it’s time for a new advertising agency and a new IMC campaign for the Tide brand and you agree. What should be your first 3 or 4 steps to begin this process? Number the steps clearly (1. 2. 3. 4.). Use no more than 2 sentences per step but be as clear and specific as possible. Assume that you have plenty of research results to use in your planning and therefore additional research should not be one of your steps.
Should we be concerned about a growing federal debt?
When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market. Discuss which kinds of international strategies are most appropriate for compani..
Merritt Manufacturing needs to accumulate $15 million to retire a bond issue that matures in 12 years. The firm's manufacturing division can contribute 100,000$ per quarter to an account that will pay 2% quarterly. How much will the remaining divisio..
At the beginning of your answer be sure to explain what a price floor is, explain why the government might impose a floor, and who it is intended to benefit.
GDP is broken down into categories of Consumption, Investment, Governement Expenditures, and Net Exports. What role did each category play in the recent recession and subsequent recovery?
Give two main reasons that Canadian prices for generic pharmaceuticals are higher than real acquisition prices and explain why these factors contribute to higher generic drug prices and any solution for this problem?
Why does a reduction in taxes have a smaller multiplier effect than an increase in government spending of an equal amount.
If nominal output rises from $13.5 billion to $14 billion and the GDP deflator rises from 100 to 105, What is the percentage increase in nominal output? What is the percentage increase in the price index?
According to the classical view, which of the following statements is true? The government's budget deficit is equal to. Which of the following is a leakage in the macro economy?
List at least four examples of why governments choose to restrict trade with another country. Which of these examples do you feel is the most justifiable?
What problem is the economy facing? Assume you are a governor on the Federal Reserve Board of Governors. What type of policy (easy money or tight money) would you recommend to fix the problem you identified in question 1? Which tool(s) would you reco..
The allocative efficiency loss implied by the diagram is a static, short-run loss. Compared to the static loss, the dynamic, long-run loss is probably: Evidence suggests that unions reduce firm profitability and discourage investment, so that: All of..
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