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Planning for a campaign involves setting goals, creating timetables, and developing budgets. The five E’s of a successful campaign are education, engineering, enforcement, entitlement, and evaluation. Consider the American PR campaigns with which you are familiar: the campaigns to encourage people to quit smoking, use automobile seatbelts, and consume healthy foods. Each of these campaigns has been tried in another country or culture but failed. Select one of the campaigns listed and answer the following questions. Please write 1-paragraph for each question. Why did these campaigns fail? What elements of a successful PR campaign were missing? How could each campaign have been changed to be more culturally sensitive and relevant? What research or other information may be necessary to successfully transform a PR campaign from one culture to another?
Explain why a system of marketable pollution permits leads to less costly pollution abatement and a higher concentration of polluted areas than a command and control system.
When quantity moves proportionately to the same amount as price, demand is:
Explain and distinguish between professionalism and professionalization from the Bayles reading, and provide one example of each. Be sure to apply Bayles’s 3 central features of the professions appropriately in your answer.
Consider two competitive consumers who have the same endowment, with positive current income plotted on the horizontal axis and positive future income on the vertical axis. Each consumer’s current income is taxed at the rate t1 and future income is t..
Which of the following is an example of implicit cost for a firm?
If the tort system were deemed a method of social insurance rather than one of deterrence of uneconomical accidents, would awards in tort cases be on average higher or lower than under the deterrence rationale? (Using the perspective of economics)
There are 300 purely competitive farms in the local dairy market. Of the 300 dairy farms, 298 have a cost structure that generates profits of $42 for every $600 invested. a.What is the percentage rate of return for these 298 dairies? (percent) B. Wil..
Elucidate how much does the gardener receive. How much does the customer pay. How much does the government receive as tax revenue.
What are the pros and cons of trade restrictions? What are the pros and cons of free trade? Which is better in your opinion?
Federal Express (a package company) lobbying the U.S. Department of Transportation to increase annual terminal fees at airports. Sailboat manufactures lobbying to increase the tolls on New York City’s George Washington Bridge.
Jill, a widow, died on December 15, 2015. At her death Jill owned many assets with the following FMV at DOD (fair market value at time of death): Calculate Jill’s taxable estate. Calculate the amount of Jill’s estate tax
To be useful, market segments must rate favorably on five key criteria. In the ________criterion, effective programs can be formulated for attracting and serving the segments.
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