Pizza pricing strategies

Assignment Help Marketing Management
Reference no: EM131161262

Pizza Pricing Strategies

This week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we're going to examine those pricing strategies in action. Hope you're hungry, because you're going to be looking at a lot of pizza.

In this interactivity, you're going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let's dig in!

Guided Response:

  1. Re-familiarize yourself with the three main pricing strategies
  • Review section 5.2 in the text as needed.

Research actual pizza pricing

  • Visit each site, identify your location and simulate an order.
  • Price out a medium cheese or pepperoni pizza.
  • Proceed to payment stage, observing the selling process.
  • Record your pizza choice and final price (minus tax).
  • Execute your purchase as you see fit.
  • Note: One brand doesn't offer online ordering. Poke around their website for an online menu or consultfastfoodmenuprices.com.

Create a forum post that includes the following:

  • A brief description of the three pricing strategies (from least to most expensive).
  • Your research driven price strategy classifications of the five brands.
    • For any pricing strategy where you have multiple brands, rank them from least to most expensive.
    • Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
    • Your classifications may differ from others. That's okay.
  • Your answers to the following questions:
    • Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
    • Based on this exercise, identify three factors that complicate price comparisons.
    • For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.

Reply to and pitch a peer.

  • Price-value perceptions vary by individual. Find a peer who selected a different chain as offering the best value and try to change their mind. Customize your "pitch" based on what they wrote.

Reference no: EM131161262

Range of sources of information to differentciate between

Show macro and micro environmental factors influencing the marketing decisions of adidas. You should use a range of sources of information to differentciate between, industr

Cause-and-effect relationship when reporting its results

Why would it be much easier for the firm to create a descriptive study? If the company does a descriptive study, why does it need to be careful not to suggest a cause-and-ef

Prospects for the growth of the insurance sector

As growth in Asia gathers momentum, prospects for the growth of the insurance sector, in a regional with low insurance penetration, are promising. Analyze the prospects for

Consumer lifestyle and situational influences

From the first Activity, determine whether or not the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change

Manager reinforce ethical behavior

What traits and behaviors would an ethical sales person possess and how might this help the sales person close deals? How can a sales manager reinforce ethical behavior?

Evaluate apple effectiveness at customer satisfaction

Evaluate Apple's effectiveness at customer satisfaction, loyalty and empowerment. What efforts is it making? What tools is it using? How is it handing complaint management

What should sparrow pharmaceuticals do

Do you think it is ethical to use customer information across multiple divisions of the same company? Explain. To which marketing management philosophy do you think the mar

How each of the four p''s of marketing mix work together

For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city t

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd