User Account

All Pages

Pitfalls of kind of segmentation

Assignment Help Business Management
Reference no: EM131246156

Marketers are making a new pitch to men at the risk of political incorrectness.  Marketers for firms such as Unilever and Wendy's were frustrated at their inability to reach young male consumers with their messages.  After searching for clues about what this crowd likes, these firms created marketing campaigns designed to grab their attention perhaps at the expense of other consumers.  Some advertising is designed to appeal to "bad boy" attitudes, low brow humor, and sex. 

  • What are some of the pitfalls of this kind of segmentation?
  • Do you think these ads will be successful in the long run?  Why or why not?
  • Should marketers be concerned about offending one market segment when trying to reach another?
  • Response to the question should be a minimum of 200 words.  Be sure to use APA style and refer to the textbook in your response.

Reference no: EM131246156

Questions Cloud

Describe elements of risk management during closeout phase : Describe the elements of risk management during the initiation phase.
Behavioral interview for an assignment : How would you design a structured, situational, or behavioral interview for an assignment? Based on the evidence, is the situational or the behavioral interview more valid?
World market demand and supply curves for clay fire pots : The world market demand and supply curves for clay fire pots intersects at $190 per unit. Add columns 9, and 10 to show, respectively, total revenue (TR) and marginal revenue (MR). Add column 11 to show profit (i.e., TR-TC). Add column 12 to show pro..
Describe risk management during the closeout phase : If you plan an outdoor wedding, what is a risk that would threaten the project in the initiation phase and a mitigation plan that would allow the project to proceed?
Pitfalls of kind of segmentation : What are some of the pitfalls of this kind of segmentation? Do you think these ads will be successful in the long run?  Why or why not? Should marketers be concerned about offending one market segment when trying to reach another?
The terms of the loan : Joshua would like to purchase a car with a cost of $22,000. He is able to finance the entire cost of the car with a loan. The terms of the loan are 60 monthly payments at an interest rate of 5.9% per year, compounded monthly. How much will his monthl..
Required in developing an advertising program : What steps are required in developing an advertising program? In addition, how should sales promotion decisions be made? Discuss the guidelines for effective brand-building events and experiences.
Closely conform with the gravity model of trade : Identify a country that could be considered an outlier to the predictions of the Gravity Model of international trade. Give explanations for why the country does not closely conform with the Gravity Model of Trade.
Write the pay-off matrix of this static game : Consider the following static airline game. Two airlines, Delta and American Airlines, compete setting prices for the route Columbus-Chicago on Tuesdays at 7:20PM. There are 60 potential passengers with a reservation price of $500 and 120 additional ..

Reviews

Write a Review

Business Management Questions & Answers

  What are the main arguments you are trying to counter

Select two company and describe question answer about the company. I choose Volkswagen - Germany & Honda- Japan. Apply the Giving Voice to Values framework to this scenario: What are the main arguments you are trying to counter? That is, what are th..

  Bench strengthexplain what role do leaders in your

bench strengthexplain what role do leaders in your organization need to play in order to maximize the effectiveness of

  What is the positive side of taking different personality

what is the positive side of taking different personality, basically want the up and down side of the different personality traits in the work place

  Political and project management disaster

1) How might the project be considered a technical success but an economic, political and project management disaster? 2) Suggest how the 500 per cent-plus overrun might have come about.

  Motivation without financial rewards

Consider you found yourself in a situation where your team was losing motivation. If you couldn't offer financial rewards, what else could you do to increase motivation?

  Differences between the lead user process

Create a table that shows the differences between the Lead User process and traditional marketresearch methods. Attach this in your post.

  What are the possible concerns a partner should consider

From a tax planning perspective, what are the possible concerns a partner should consider if the partnership is profitable?

  Expalin about organizational development and benefits

Show organizational Development is used within your organization to bring about change at the individual, group and organizational level.

  Write an essay addressing scenario whats wrong with picture

Please write an essay addressing scenarios. Please write a 500 to 1000 word essay in response to this prompt. Scenario 1 - Reinforcing Ethics - What's Wrong with this picture?

  What coefficients signs would be essential

What coefficients signs would be essential to see the type of relationship the manager believes to be true?

  Way of advancing improvements in healthcare

There is power in having data to support change. The EBP process is one way of advancing improvements in healthcare. Identify three strategies that you will now incorporate into your practice based on this course.

  Have you ever had a want for or interest in a new product

Have you ever had a want for or interest in a new product or service that you wish someone had developed? Identify what you trust could be a new product or service

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd