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Assume you work in marketing for a firm in one of the following scenarios:
1. An upscale clothing line which is geared for children ages newborn to 12 years of age
2. A non-profit organization which helps women who have been victims of domestic violence
3. A firm which markets outdoor equipment for activities such as camping, fishing, hunting, etc.
4. Pick a firm of your choice and include the link to the web site or provide description of the brand.
Create a 300-400 word response discussing the following questions:
Pay for performance systems - explain what is considered factors leading to successful pay for performanc
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reflection on multiple perspectives exercisein the unit studies you read the multiple perspectives activity on pages
Research the Nike company using both its Web site and articles in the AIU Library's full-text databases, and address the following: What does the brand mean in today's market?
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Calculate common-size financial statements and financial ratios we covered in Session 5 for Coca-Cola over the period 2011-2013
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