Reference no: EM134181 , Length: word count:650
PESTEL Analysis
Just based on three factors
( It is a shoe company )
ECONOMIC ( Exchange rates. Provide examples according to the table)
SOCIAL
ENVIRONMENTAL ( ecological or green products , recycling packages etc..)
Who is your main competitors and why?
Both Earth and Dockers Company. There are some reasons;
Year 15- Internet segment in Latin America Earth Company has a 36.6 percent market share and Dockers has a 19.4 percent market share.
Year 14- Earth Company is the highest wholesale segment with 21.3% in Latin America.
Both organization used celebrity endorsements. After my company, both companies spend money on advertising campaign.
Historical Exchange Rates Angel Company
Decision Year
11 12 13 14 15
North America Plant to
Europe-Africa (€ per US$) 0.7395 0.7398 0.7256 0.7272 0.7422
Asia-Pacific (Sing$ per US$) 1.2498 1.2436 1.2355 1.2408 1.2433
Latin America (R per US$) 2.2065 2.1839 2.1701 2.1810 2.2681
Europe-Africa Plant to
North America (US$ per €) 1.3523 1.3517 1.3782 1.3751 1.3474
Asia-Pacific (Sing$ per €) 1.6903 1.6810 1.7027 1.7062 1.6750
Latin America (R per €) 2.9842 2.9516 2.9904 2.9985 3.0874
Asia-Pacific Plant to
North America (US$ per Sing$) 0.8001 0.8041 0.8094 0.8059 0.8043
Europe-Africa (€ per Sing$) 0.5916 0.5949 0.5873 0.5861 0.5970
Latin America (R per Sing$) 1.7653 1.7559 1.7566 1.7577 1.8271
Latin America Plant to
North America (US$ per R) 0.4532 0.4579 0.4608 0.4585 0.4409
Europe-Africa (€ per R) 0.3351 0.3388 0.3344 0.3335 0.3239
Asia-Pacific (Sing$ per R) 0.5665 0.5695 0.5693 0.5689 0.5473
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