Perceived-value pricing-value pricing-going-rate pricing

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Reference no: EM131035753

Consider the product/service you are developing for your course project and the information in your readings on pricing. Choose one or more of the six price-setting methods your textbook discusses (markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing).

My product and service: Bridgestone Tire Company’s commercial or Non-Pneumatic tires.

Respond to all of the following prompts:

a. In your posting, provide an overview of your product/service and discuss how the pricing method you choose “fits” your marketing strategy (the marketing mix- product, promotion and place).

b. When responding to fellow students critique their pricing strategies and take a position either confirming or refute their pricing strategy, supporting your position with reasoning.

Reference no: EM131035753

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