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In the video Overview of the Strategic Planning Process, Erica Olsen illustrates the key steps that should be applied in the formal planning process. Imagine you and a peer have recently opened a new consulting firm that offers advice on technology expansions for small- to medium-sized businesses. You have decided to launch a website to help promote your company and the available services offered.
virtualstrategist. (2012). Overview of the strategic planning process [Video file].