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As you should know, Bill Veeck recognized that sport was entertainment and that only 20 percent of people that attended games were there just for the games. He did a lot of what were called outrageous things to entertain fans. If you want to be successful in this business, you need to think outside the box when marketing your product, but is there such a thing as going too far? Let me give you this scenario and tell me your thoughts. Sponsors want their product to be seen when sponsoring a sporting event. The more visible, the higher the value. You are the owner of the New York Giants and Coca Cola comes to you and offers you $100 million/year to paint your field Coca-Cola red with a big Coca-Cola logo in the middle, do you do it? Why or why not? Do you owe a duty to your fans, investors, etc.? How do you iultimately make that decision?
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