Reference no: EM131196724
Your job is to find out as much as possible about how (or could) Disney or other theme park’s prices their theme park tickets, options and discounts, i.e., what pricing models do they use? (Timesaver: Disney is not going to tell you.) How does Disney decide its group discounts? (When you do your analysis, I would stick just to Florida and non-Florida residents as the two main groups.) You are to compile all your findings into a research paper presented to the professor by the end of the semester.
Brooks, S. (2006). Evaluating Inelastic Ticket Pricing Models. International Journal of Sport Financing, 140-150.
Courty, P. (2003). Ticket Pricing under Demand Uncertainty. The Journal of Law and Economics, 1-17.
Humphreys, D. C. (2007). Ticket Pricing, Concession and Attendence at Professional Sporting Events. International Journal of Sport Finance, 161-170.
Lutz-Alexander Busch, P. A. (2011). Ticket Pricing and the impression of excess demand. Economics Letters, 40-42.
Marburger, D. R. (1997). Optimal Ticket Pricing for Performance Goods. Managerial and Decision Economics, 375-381.
Soskin, B. M. (2010). Disney's return to theme park dominace. Tourism Economics, 235-250.
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